Scientific Games works in close partnership with the Lottery and its 2,400 retailers, providing an online system, retail terminals, in-store digital content displays and ticket checkers for players. The Company launched the Lottery’s first mobile app and implemented automated systems for instant game ordering and shipment functionality.
Terry Rich, CEO, Iowa Lottery, said, “Scientific Games has been our trusted systems provider for nearly 20 years, providing the Iowa Lottery with a high level of operational integrity and technology that has helped drive growth and improve security. They are a valued partner in our mission to generate revenues for the state of Iowa while providing fun, entertaining lottery games and promotions to Iowans.”
Under the current contract, Scientific Games implemented a systems conversion for the Lottery in 2011. Iowa Lottery sales increased 14 percent the first year (FY2012) the new system was in place. On average, sales during the four fiscal years following conversion increased by more than 25 percent ($66 million per year) over the average annual sales the four years prior.
Pat McHugh, Vice President, North American Lottery Systems for Scientific Games, said, “The Iowa Lottery has a long history of integrity, thought leadership and marketplace innovation, led by a seasoned, capable and award-winning management team. Since our merger with Bally Technologies, Scientific Games has created strong connections between our gaming and lottery systems groups to drive further innovation. We look forward to continued collaboration to provide 24/7 service, maintain best-in-class systems operations and make it easy and convenient for retailers to sell Iowa Lottery games for the enjoyment of players in the state.”