Asia Gaming's latest live casino features and brand new range of slot games designed for the Asian market will be showcased at ICE.
With almost two million Chinese and about three million Asian people living in Europe, gaming companies can use Asia Gaming's tools to engage with a growing sector of the market that is often overlooked by European operators.
Asia Gaming Chief Executive Sky is convinced that attendees at ICE will be attracted by the company’s various solutions, including a 24-7 live casino with no downtime, squeeze baccarat for mobile, LED tables for interactive baccarat and a complete mobile solution.
“Asia Gaming wants to increase its presence in regulated markets, so Europe is an important market for us. Our strategy in Europe is not to go head-to-head with the leading live casino providers in the region. Instead it will be to add something new to the operators. In Asia, it is very common for an operator to have several live casinos and we see this happening in Europe as well. As one of the market leaders in Asia where live casino is much bigger than in Europe, we believe we have a lot to offer the market,” Sky said.
With Asia Gaming offering in-house development of all games, and with no other live casino software targeting Asian players in Europe, the company's goal is to cement its position as the preferred game provider for operators targeting Asian players in Europe.