House Advantage names Brett Kline as CMO

In his role, Kline he will continue to grow the company’s presence in North America, Asia and new markets, to further enhance awareness of House Advantage and HALo, its market leading HALo loyalty platform.

Joining the loyalty and gaming operations-focused senior management team at House Advantage, Kline brings a wealth of direct operator experience to the Company and its global clients, in addition to his world-class proficiency in both marketing and operations.

The hiring underscores a wave of growth for Company in North America and Asia, including major enterprise contracts in the western and southwestern US, the Philippines and Macau.

Most recently, Kline served as Senior Vice President of Relationship Marketing for Sands China, where he was responsible for leading loyalty marketing, CRM and capability development, which included the market-leading loyalty program, Sands Rewards Club. He has also served with Harrah’s Entertainment then Caesars Entertainment for more than a decade, in both senior corporate loyalty marketing and senior property operational roles.

Kline received his Master’s in Business Administration from the University of Edinburgh and undergraduate degree from Southern Methodist University.

Jon Wolfe, House Advantage President & CEO, said: “At House Advantage, we have deliberately and strategically assembled a leadership team comprised of experts with experience on the operations side. We are very pleased to welcome Brett to the House Advantage team, and we are confident our clients worldwide will benefit from his insights, experience, and expertise.”