ICE releases movie trailer invitation to the Gaming Technopolis
Produced by Cinebop, the creative studio which won the coveted Association of Exhibition Organisers Innovation Award for its ICE 2015 movie invitation, the trailer invites the Citizens of Gaming to enter the Gaming Technopolis, the surreal, pop-up city which is open to do business for just three days a year and which is an annual mecca for gaming professionals drawn from over 100 nations.
Jo Mayer, Marketing Director with responsibility for ICE, stated: "We know from our 2015 campaign metrics that the film trailer produced by Cinebop was one of our most successful marketing tools in terms of encouraging visitors to register their attendance at ICE.
"The ICE Gaming Technopolis is a pop-up gaming city where connections are made, where ideas flourish and where conversations are all about the future. The message that we are sending to our international community of stakeholders is that the journey they make to Gaming's Technopolis will be their most productive and successful of the year."
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