Tropicana Atlantic City installs electronic display system

Created by digital signage firm YESCO, the display system is set to fulfil Tropicana’s objective to become the main attraction on the Boardwalk.

Through collaboration with SOSH Architects and Massett Building, the general contractor, YESCO’s creative team created a new look for the resort’s exterior that delivers a dynamic medium, immersing visitors with experiential show content while promoting the venue and generating advertising through branded media.

The dramatic Boardwalk entrance to Tropicana AC consists of five dynamic LED pylons centered by a 60′ display. The pylons are connected by an undulating series of intricate panels made up of multiple layers of decorative metal and programmable lighting. Lighting is synchronized with audio and media content during show sequences that create dazzling presentations.

YESCO’s technical experts developed a versatile control system and content training for Tropicana’s media team. Consistent with YESCO’s ‘keep it simple’ philosophy regarding project control design, the system provides the ability to create and schedule new content through an existing content distribution network.

Bill Salerno, SOSH senior partner, said: “YESCO was great to work with all the way through this project. We placed a lot of trust in them, and they proved very worthy partners, both creatively and in their ability to develop accurate budgets as the design progressed. YESCO’s delivery of such a complex installation within stringent deadlines exceeded our expectations.”

Tony Rodio, Tropicana Entertainment President & CEO, remarked: “We just couldn’t be happier with the results and the transformation that this project has brought to Tropicana AC’s presence on the Boardwalk. We imposed some aggressive schedule demands and had very high expectations for the outcome.”