ICE on course for record-breaking attendance

The figures are tracking those for ICE Totally Gaming 2015 when 25,497 visitors from 133 countries attended what is the most comprehensive business-to-business gaming event on the world calendar. The tradeshow will be held on February 2-4 at the ExCeL Centre.

Explaining the significance of the landmark, Jo Mayer, Marketing Director responsible for ICE, said: "We are implementing a carefully constructed marketing campaign which we track against key activities and landmark dates in the gaming calendar. Our schedule of targets and forecasts, which are set against the empirical backdrop of previous campaigns, inform us of what we need to be achieving in terms of registration numbers at key stages in the calendar and I'm delighted to say that we are right on course to achieve another fantastic attendance.”

"We enjoyed a good exhibition presence at G2E where there was huge interest in our campaign launch and our plans for ICE 2016. Clearly, there's a long way to go, but I am pleased to confirm that the numbers registered show that we are right on track for another successful ICE which is so important for our stakeholders based throughout the world who value the brand as the only truly global event which brings together buyers and exhibitors from every conceivable gaming jurisdiction," she remarked.