Scientific Games centralizes gaming division EMEA HQ in Barcelona, Spain

The Scientific Games facility in Barcelona is now the central hub for Europe, Middle East, and Africa (EMEA) sales, service, support, and manufacturing for the Company’s Bally, Shuffle Master, and WMS product brands.

“Our business in the EMEA region is strong and growing. We are excited to have our EMEA operations centralized in Barcelona, where we have the proper infrastructure to support our customers, along with a world-class showroom to highlight our trailblazing product innovations,” said Marco Herrera, Managing Director of Gaming, EMEA for Scientific Games. “We are looking forward to bringing our talented teams from our legacy companies under one roof to enhance communication and leverage the combined knowledge of our strong product brands.”

The Company will maintain localized sales, field support, product support, and product development personnel across the EMEA region, including Austria, France, Germany, the Netherlands, Slovenia, South Africa, and the United Kingdom.

Herrera leads Scientific Games’ EMEA team, along with Jon Lancaster, Executive Director of Sales, EMEA; Stelios Tsapatos, Europe Sales Director; and Wavell Alexander, South Africa Sales Director. Together, this seasoned team brings more than five decades of industry experience building deep customer relationships and helping casino operators leverage technology to grow their businesses.

The EMEA Barcelona Gaming headquarters is located at C/Leonardo Da Vinci, 24-28, 08191 Rubí, Spain, just outside of Barcelona proper and a 20-minute drive from Barcelona El Prat Airport. The main phone number is +34 93 594 87 20.