Simon Free and Patrick Alexander join SIS

Simon Free will work across key company verticals to ensure that SIS’ product offering is informed by customer and consumer needs.

Free's previous experience includes working within the consumer research team at Sky Bet, and six years as Market Insight Manager at Ladbrokes, working on both retail and digital channels. He joins SIS in the newly created position, having most recently been the retail analytical lead in the Microsoft Xbox EMEA Marketing team.

Patrick Alexander was previously with sports conference and content firm Leaders, as Head of Strategic Projects, and before that at sports marketing agency Fuse Sport, working with clients within the betting and gaming industry.

He will be focused on building awareness of SIS’ current and new product portfolio and supporting the Product Development team to ensure that SIS’ products are clearly differentiated in the market.

Paul Rees, Head of Marketing at SIS, welcomed Free and Alexander to the company and said he was looking forward to seeing their expertise help support the evolution of SIS in years to come.

He added: “These appointments will help support SIS’ diversification strategy as we seek to ensure that its product offering and marketing communications are informed by customer and consumer needs.”

Free said, “I was well aware of SIS’s strong reputation through my previous industry experience and the opportunity to join the company at such an exciting time for the business made my decision an easy one. I can’t wait to help SIS achieve its future aspirations.”

Alexander added, “SIS has an incredible pedigree within the industry and I’m thrilled to have joined the company when the future is so bright. I’m excited to be able to help influence the product development and create engaging marketing communications to support the rollout of our product portfolio.”