The merger will create business synergies and could lead to staff cuts due to rationalization, and only a third of the current management teams in all three organizations will be retained, the publication speculates.
A CEO of the merged organization has yet to be named, with several top execs vying for the position.
Swedish betting company Nordicbet is offering odds on who will get the top job, with Juha Koponen of Veikkaus the favourite, followed by RAY’s Velipekka Nummikoski and Fintoto CEO Pertti Koskenniemi.
The odds have been assessed on the basis that the management incumbents have the most experience and knowledge of the companies, although outside recruitment for the top job has not been ruled out.
In terms of commercial track records, Veikkaus has performed the best of the three, and Koponen has a strong reputation as a business leader.