Betgenius to rebrand and restructure
The second business vertical will focus on the Group’s market leading data capture and distribution, monitoring and analytics businesses including Sport Integrity Monitor – the highly regarded integrity service provided to leagues, federations, and world governing bodies.
Genius Sports Group will adopt the same leadership team as Betgenius, maintaining continuity in existing day-to-day business management. There will be no change in how it services clients – it will be business as usual.
Mark Locke, CEO of Genius Sports Group, said: “Over the past 12 months, Betgenius has achieved remarkable growth and has evolved to include new offerings to the market, including the industry’s first comprehensive B2B eSports in-play and pre-match betting product. The launch of Sport Integrity Monitor in 2014, also demonstrates our strategic vision and ambitious goals for the coming years. The creation of Genius Sports Group is a significant part of our long-term strategy to differentiate ourselves further in the market and continue to launch value-adding products.”
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