Income Access wins ‘Digital Acquisition Program of the Year’ Award at Global Gaming Awards

The second annual awards ceremony, which took place on September 28 in the Venetian Palazzo Congress Center in Las Vegas, comes on the back of the addition of a mobile app-tracking solution to Income Access’ acquisition tracking software.

Taking place the day before the start of the Global Gaming Expo (G2E) 2015, which runs from 29th September until 1st October 2015, the second annual Global Gaming Awards (GGA) was held once again in the Titian Ballroom of the Venetian Palazzo Congress Center.

Sponsored by B2B gaming industry media company Gambling Insider and the NYX Gaming Group, the event celebrated the online gambling operators, land-based casinos and service providers that have excelled in their business areas since the last GGA ceremony in autumn 2014.

At the inaugural GGA event in September 2014, Income Access won the ‘Digital Acquisition Program of the Year’ award, which recognizes the gaming industry’s most impressive products, platforms and promotions for the acquisition of new digital players. Since GGA 2014, the company has made numerous upgrades to its affiliate program management platform, including the addition of a mobile app-tracking solution in Q4 2014.

In addition, over the course of the last 12 months, numerous high-profile gaming operators have chosen to integrate Income Access’ acquisition tracking technology. These include online, mobile and social gaming company Caesars Interactive Entertainment (CIE), US-facing online horse-racing wagering brands MyWinners.com and DerbyJackpot, and Asia-facing online sportsbook and casino brands 12BET and INBET88.

Following the integration of these and more than 30 other gaming brands as well as the company’s recent platform innovations, Income Access defended its ‘Digital Acquisition Program of the Year’ award title at GGA 2015. Income Access founder and CEO Nicky Senyard and Communications Manager Alana Levine attended the ceremony and accepted the 2015 GGA award on behalf of the company.

“Our second consecutive ‘Digital Acquisition Program of the Year’ GGA award recognizes all the hard work of the entire Income Access team over the last year. Their dedication, professionalism and highly innovative approach has ensured that our platform continues to be the gaming industry’s go-to software solution for optimizing player acquisition via the affiliate channel and beyond,” said Senyard.