TransAct to integrate Epicentral with Aristocrat’s Oasis 360

As part of the agreement, both companies will market the voucher-based management system to the Oasis 360 customer base to support promotions distribution within the Oasis Brand Connectivity solution. Companies enter agreement to provide real-time personalized promotions and coupons at the slot machine in North American Casinos.

TransAct (Booth #2423) and Aristocrat (Booth #1141) will both demonstrate the benefits of this partnership for casinos at the 15th annual Global Gaming Expo (G2E).

The integration of Epicentral and Oasis 360 brings to Aristocrat’s Brand Connectivity Suite a real-time marketing engine that will allow casinos to easily reach their carded and non-carded players at all printer-enabled electronic game machines (“EGM”) and create a personalized, real-time gaming and reward experience across the floor.

Casinos will be able to fully leverage the real-time data provided by Oasis 360 and the marketing and printing functionality of Epicentral, which is deployed alongside TransAct’s industry-leading Epic 950 printer and ServerPort device, to drive higher casino revenue by offering rewards to players, directly at the slot machine.

“We are extremely excited to work with Aristocrat in North America to bring a powerful marketing system to Oasis-based customers. Casinos are looking for ways to grow their revenues and our revolutionary Epicentral voucher promotion system is a proven tool that delivers on that promise each day. Aristocrat clearly sees the benefits that our system has to offer and we believe that a strong, seamless integration of the real-time analytic tools offered by Oasis 360 and the real-time promotions engine offered by Epicentral will deliver a great value proposition and growth driver to customers. In addition, by integrating our two systems, casinos can allow slot players to choose from multiple coupons and promotions on the video screen which they can immediately print, further enhancing the slot player experience,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies.