The deal will cover all weather and national hunt racing. Titan Bet branding will once again be prominent along the finishing straight and at the finishing post.
Having sponsored at the Surrey track throughout its successful summer program, Titan Bet are now putting their name to races at meetings between September and December 2015. All-weather and National Hunt fixtures are both included in the deal.
The dates for those meetings are:
· Tuesday 22 September - All weather
· Tuesday 20 October - All weather
· Tuesday 10 November - National Hunt
· Tuesday 24 November - National Hunt
· Tuesday 1 December - National Hunt
· Monday 21 December- National Hunt
The Lingfield deal comes hot on the heels of a high profile media tie-in with The Sun and demonstrates once again Titan Bet intelligently focussed brand promotion. Titanbet.co.uk have also previously sponsored meetings at Warwick and Kempton Park.
UK Sports Manager for Titan Bet Russell Yershon declared himself delighted with the deal:
“Titan Bet are delighted to extend our partnership with our good friends at Lingfield after what was a really great summer of racing. It is a great deal for everyone involved and it's really exciting to be including all-weather and national hunt racing. The deal works for the racecourse which means it works for punters and of course it works for Titan Bet as well. Horse racing plays a key role in our strategy and we plan to continue investing in direct sponsorship. And aside from the corporate promotion that deals like this bring we are delighted that our customers will get to benefit directly with money back promotions and excusive ticket offers across all race days."
Echoing Yershon’s comments Andrew Perkins, Executive Director of Lingfield Park Resort added: “We first started working with Titan Bet over the summer and are delighted to welcome them back for our autumn and winter racing season which includes National Hunt and All-Weather fixtures. Lingfield Park is one of the only racecourses offering all three types of racing – flat turf, all-weather and jumps – which amounts to a huge variety of racing throughout the year, and it is great that Titan Bet recognizes the breadth of opportunities on offer here."
During the sponsored events Titan Bet's branding will be conspicuous throughout full page race card adverts as well as on signage on the home straight and finishing line. Titan Bet will be prominently represented at trophy presentations and they will also put their name to the award for each meeting’s ‘Best Turned Out’ competitor.