Alto Gaming to launch HOT ROD branded slot machines to North American casino floors at G2E

Alto Gaming has recreated the entertainment value of the HOT ROD portfolio, from the deep rumble of power, the nostalgic passion of rodding, and the irresistible mix of speed and wins to casino floors. The suite of games carrying the HOT ROD brand feature unique game design characteristics and are packaged in brand new, themed cabinets that pay homage to the sleek and beautiful lines of vintage hot rod cars. With a special touch for the players comfort and superior gaming experience being the leading springs of its authors, the new HOT ROD slot machine is driven by the exclusive ARCH cabinet design delivering the next dimension of gaming interaction with its full HD resolution image through 42" curved, gaming customized display. The dedicated branded game suite is crafted to supplement the euphoria of the legendary rodding story and melt it with the endorphins created by the thrill of winnings.

“Being a loyal HOT ROD fan since my childhood and dreaming to ride such an exclusive engine alike millions of adrenaline seekers, have born the idea to turn the boy's dream into an innovative gaming industry approach and bestow the premium play satisfaction to our followers. The HOT ROD slot machine has translated Alto Gaming's message “Altering Gaming” to the best possible extend, employing high-edge technology and authentic game concept bespoken to the contemporary customers demand”, said Alexander Gornakov, founder and CEO of Alto Gaming.

“We are very excited to see the HOT ROD brand extended to this unique category,” said Tyler Schulze, SVP of TEN Enterprises. “Alto Gaming is a leader in the gaming technology industry, and immediately recognized the outstanding opportunity to leverage long-standing consumer affinity for the HOT ROD brand into gaming experiences that feature both the vehicles and the lifestyle surrounding this enthusiast passion.”

"The passion for hot rodding brings together people of all generations," said Roy Student, the President of Alto Gaming. "We are pleased to have the opportunity to partner with a globally recognized brand like HOT ROD, as it is a household name that everyone is familiar with. Everyone knows exactly what a hot rod is and why it’s exciting.”

The company will be exhibiting at booth 4156.