Nektan launches marketing services company
The new service will provide full turnkey services for Nektan's partners to acquire new gaming players via all digital acquisition channels including paid search, media buying, management of affiliate networks, social media & search engine optimisation.
The services will be tailored to the specific requirements of each of Nektan's individual partners, helping to improve the efficiency & effectiveness in the way customers are acquired & recruited to the partner's mobile casinos that Nektan operates on their behalf.
NMS will be fully integrated with Nektan's existing product, customer support, relationship management & data analysis services on the company's proprietary gaming technology platform, Evolve.
David Gosen, Nektan's CEO said Wednesday: "We are very pleased to be working in partnership with Fred & Warren, such well-respected & established gaming industry professionals. NMS will help us to more effectively work with & enable our partners to improve the rate & cost of their customer acquisition, thereby significantly increasing player lifetime values & profitability."
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