“G2E is the perfect opportunity to place emphasis on AMATIC's PERFORMER gaming cabinet”

What do you expect from G2E 2015?

The G2E is the perfect opportunity to place emphasis on our PERFORMER gaming cabinet – in particular the PERFORMER GRAND ARC Slant Top – with its acclaimed curved design. The saying ‘beauty is only skin deep’ applies to gaming – as an attractive cabinet may draw in the players – but it is the games that keep them there. As a pioneer in MULTI GAME – we have the right mix of entertaining, fruits-based and fun-packed games all packed into our PERFORMER.

What new products will you introduce this year at the trade show?

Naturally MULTI GAME with our PERFORMER gaming series. Secondly, attendees can look forward to seeing how our collaboration with INAG AG has made the Turbo Card Roulette a success. This is already licensed in Nevada and California.

What are the pros and cons of designing your own products?

We have always designed our games ourselves. We have built up a very strong games library. These are our games and we can adapt and build upon these to satisfy differing customer requirements. The success over the years has proven that we have chosen the right strategy. We have our focus and will stay true to this.

How are you planning to improve the quality of AMATIC's products and services?

We always listen to our customers and this helps us better understand their needs. We are continually striving to improve our products – in all sectors such as MULTI GAME, VLT, AWP, Casino, Online and Mobile.

How do you explain the current state of the gambling industry?

We are strongly focused on the online market. AMATIC Online Gaming makes it possible to ‘PLAY AND WIN ANYTIME, ANYWHERE AND ON ANY DEVICE’. Superb content of renowned AMATIC games is available for customers that already have an online gaming platform as the company has implemented the most successful games from land-based casinos to HTML5. The AMATIC White Label Casino is the perfect choice for anyone who wants a ready-to-go Online Casino that can be individually customized. AMATIC even offers a complete Turnkey Solution, including an independent gaming platform as well as a powerful back office that gives information on performance and includes specific customer tools.

AMATIC has enjoyed success for almost fifteen years in the UK and Ireland. What do you forecast for the company in the next years?

We work on relationships and remain true to them. This has worked vey well in the UK and Ireland with our partner Genesis Games. The team at Genesis Games really knows the market there and is very well respected. This has enabled us to channel our gaming solutions to match local preferences. That explains our success both in the gaming machine and multiplayer segments. The team at Genesis Games is doing an excellent job in conveying the benefits of MULTI GAME here and we have seen the corresponding change in demand for our solutions. Our Roulette Grand Jeu automated roulette multiplayer is a firm favourite in Ireland.