Scientific Games is Stronger Together at AGE 2015

Bally Technologies Marketing Manager Sandra Renwick said "What sets AGE apart from other shows is the ability to bring the quality of customers through the door in that kind of volume year after year", and this was the experience at the Scientific Games stand at this year's AGE.

Since finalizing the acquisition of Bally Technologies late last year, locally the focus has been to work on strategies that will enable the team to take advantage of the impressive IP library that exists across the Bally, WMS and Shuffle Master brands. Fine tuning a diverse range of games for the local market, or as senior vice president Australia and Asia Adrian Halpenny puts it: “Australianizing the content” has been a key priority for the Sydney-based studio in the lead up to this year’s AGE.  Adrian along with Russel Gartner, vice president sales and marketing and Ray Brown, hotel sales manager agree that Dualos hits a new high for the organization.

Scientific Games has designed Dualos, its new dual screen upright cabinet, specifically with the Australian player in mind. It offers unique, premier content customised for players, as well as gaming experiences that have already been proven player-favourites in the Australian market. The Dualos offers exclusive access to the gaming world's largest, most diverse library of video gaming content drawing from three of the industry's strongest brands — WMS, Bally and Shuffle Master — combined with attention-grabbing hardware that will help diversify a gaming floor.