Most recent in a foray of deals in the gaming industry for the football club

Manchester Utd teams up with Donaco as Asian casino partner

2015-08-24
Reading time 52 seg
Manchester United has announced a deal with Asian casino resort company Donaco International. Under the agreement, Donaco will become Manchester United’s official resort partner in Cambodia, Laos, Myanmar, South Korea, and Thailand, where the football club has some 325 million fans.

Head-quartered in Australia, Donaco International operates leisure and entertainment resorts across the Asia Pacific region. Its largest property, Star Vegas Resort & Club, opened earlier this year in Cambodia and boasts more than 1400 slot machines, 100 gaming tables and 385 hotel rooms. The Company’s flagship resort is Aristo International in Vietnam.

The agreement will see the two organizations connect Manchester United’s supporters throughout the region to the casino operator through the use of club content and branding. It is the most recent in a foray of deals in the gaming industry for the football club, after launching a social roulette game with KamaGames earlier this year.

Richard Arnold, Manachester Utd Group Managing Director, said: “This is a significant partnership for Manchester United, with Donaco being our first ever official Casino Resort partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea.”

Joey Lim, Donaco Managing Director, added: “Through our partnership with Manchester United, we look forward to delivering compelling marketing campaigns to better engage with our customers and fans and help expedite our growth and footprint across the region.”

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