SBTech strengthens in-play product with Cash Out & live streaming

The new Cash Out functionality will give players the option to sell their bets back to the operator, which SBTech described as the latest in a series of house-developed solutions to revolutionise its in-play product.

Cash Out has become a popular feature across a number of sites, with leading operators such as bet365, Betfair and Ladbrokes having already launched it for customers. Betfair was the first to launch the feature back in February 2011.

SBTech CEO Itai Zak said: “With live-streaming and Cash Out, players can follow the action as it unfolds, changing their betting strategy accordingly. Not only does this encourage a wider outreach and high lifetime value, but it also gives players a real confidence boost.”

The supplier is also introducing high-quality live-streaming on a variety of games, which involves complete technical integration for operators with three leading video-streaming providers.

“The fast-pace of in-play is one of the main drivers behind SBTech’s thirst for new features and formats,” continued Zak. “Players want to find great live coverage and betting markets in one place, and once they find it, they’re loyal for life.

“Our watchword is flexibility. Everyone has different requirements in the dynamic world of in-play betting, so we want to give operators a choice of what works best.”

Zak said that the addition of Cash Out and live-streaming proved how committed the company is to innovation.

“Our ambition to create the best in-play betting experience in the industry undoubtedly helps to keep us one step ahead,” he added.