Amaya acquires Victiv site

The current Victiv team will manage the DFS business, which will be rebranded StarsDraft and will be initially launched at StarsDraft.com in select U.S. markets and later through the PokerStars platform. Victiv has received considerable attention among daily fantasy players for its user-friendly and innovative software for fantasy sports enthusiasts.

“StarsDraft (www.StarsDraft.com) will combine Victiv’s innovative platform and experienced DFS team with Amaya’s expansive consumer base and operational excellence as the world’s preeminent online gaming brand,” said Matthew Primeaux, CEO of Victiv.

“We intend to capitalize on what we believe is strong crossover between online poker players and daily fantasy sports. PokerStars is the most-trusted brand in online gaming and brings unmatched security, customer support and technical infrastructure that we believe all players can rely on.”

StarsDraft.com will feature the innovative Victiv software that Amaya believes has made the site increasingly popular since its launch last September, particularly among players who are new to the game. In particular, the Bankroll Builder feature allows new players the chance to learn the game in a risk-free environment. Joining free-to-enter contests new players have a chance to display their sports knowledge and win cash without having to deposit.