PlayStudios partners with Hippodrome to launch casino app in U.K.
"We're thrilled to make our European debut with an exceptional partner," said Vice President of Business Development for PlayStudios, Jeff Netzer. "Our myVEGAS mobile and social games have a strong and growing global fan base. So it only follows that our in-game rewards offerings would keep pace."
Simon Thomas, CEO, The Hippodrome Casino, said, "The Hippodrome is tremendously excited to be the newest member of the myVEGAS family, and its exclusive partner in London. myVEGAS is a proven concept in the States, and as the only true international-style casino in the U.K., very relevant to our operation. It has a significant user base in the U.K., many of whom we believe will be delighted to now benefit from London casino-based rewards."
George Constantinou, the Hippodrome's Director of Online, said, "This is another example of the Hippodrome team's ability to forge meaningful partnerships and find new and innovative ways to engage with its audience, both at home and abroad."
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