Exclusive interview with Walter Bugno, CEO IGT International

“We are launching our CrystalDual-i cabinet at AGE 2015"

2015-08-05
Reading time 2:08 min
IGT's Walter Bugno spoke with Yogonet about his preparations for the Australasian Gaming Expo 2015, which is taking place next week at the Sydney Exhibition Centre. ”We’re excited to introduce new products and solutions at the show," he commented.

What are your expectations for this edition of the show?

With the new IGT now established, we’re ready to get down to business at AGE. We expect to gain valuable insights in our meetings and interactions with our customers. We’re excited to introduce new products and solutions at the show that demonstrate our renewed focus and dedication to our customers throughout Australia and New Zealand.

What products will you be exhibiting?

This year at AGE, we are launching our CrystalDual-i cabinet, addressing our customers’ requests to bring an exciting new machine to market. A sister product to our globally successful Crystal Core cabinet, the CrystalDual-i offers great design with enhanced ergonomics and a strong selection of new game themes.

Bearing in mind industry's current state. What are operator's main concerns and what does IGT do to solve their needs?

Operators throughout the world are placing great concern and importance upon evolving with a changing industry. Understanding the player is of fundamental importance as we work together to address the different needs and interests among changing demographics.

IGT can help operators understand players by providing them with sophisticated diagnostics tools, such as those that we offer from our Advantage Club systems solutions. Our systems solutions increase the quality and relevance of interactions with players, while helping operators optimize their floors so that they cater to different types of players.

What international markets would you like to reach? Why?

Every market is important to IGT. As the world’s leading end-to-end gaming company, we operate in more than 100 countries worldwide. The legacy organizations that came together to form the new IGT have proven to be very complementary in terms of markets; where one organization was strong in one region the other was stronger in another. Now that we are one, we are uniquely poised to succeed in existing and emerging markets. As we look forward to our customer interactions at AGE, we believe that our continued innovation combined with new opportunities position us very well for further growth and market share in the APAC region.

What are IGT's business goals both in the short and long term?

Our short and long term goals revolve around helping our customers drive profitability. That is part of the formula to drive overall industry growth together. We take a Customer First approach based upon listening to our customers to understand their needs, developing new products and innovations, and creating market-attuned game content that truly resonates with players. Add to this a strong commitment to providing outstanding service, and continuing to invest in our people and you understand our vision.

How's the company positioned, after the merger?

The new IGT brings together a Winning Combination of products, solutions and capabilities that offers our customers more resources and support than ever before. As the world’s leading end-to-end gaming company, we can provide best-in-class products and services for any channel or market, with a level of scale that drives innovation, revenue and profitability for all of our customers.

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