Atlantis Casino teams up with Rainmaker Group

The resort is nestled at the base of the Sierra Nevada mountain range and enjoys exclusive Sky Bridge access to the Reno-Sparks Convention Center, complementing its own conference facilities, recently upgraded with a USD 100M investment.

Atlantis is implementing four Rainmaker products to help it achieve maximum profitability from its assets.

GuestREV is Rainmaker’s flagship revenue management solution, built upon proven forecasting and optimisation algorithms to provide the most accurate forecasts as well as optimal pricing. It was the first of its kind to factor total guest value into the optimisation process, considering revenue from gaming, food and beverage, spa and other profit centres along with room revenue. GuestREV integrates with leading property management systems as well as in-house and legacy systems.

Atlantis will benefit from the complete Rainmaker solution, including GroupREV, which delivers intelligent pricing and optimized to capture a sale in seconds. Revcaster, a tool for market-specific hotel price comparison and rate positioning, will give Atlantis an edge in the competitive Reno market, and Rainmaker’s Business Intelligence web-based platform will generate actionable insights that leverage sources of data to support Atlantis’ profitability goals.

Tammy Farley, Rainmaker President, commented: “Nevada tourism is pivotal to the state’s GDP, contributing 12.9 percent compared to the national average of 2.7pc. We are excited to see our solutions integrated into Atlantis Casino Resort Spa’s business strategy, as it looks to maximize revenue and contribute further to the state’s thriving industry.”

Cheraz Ecker, Atlantis Casino Resort General Manager, added: “We were drawn to Rainmaker’s cutting-edge research and proven scientific approach when exploring how best to optimise our profits. Our property is multi-faceted and we needed a true partner with proven technology to guide us to maximum profitability. Rainmaker’s four marquee solutions were an easy choice.”