Scientific Games announces four-year contract extension with De Lotto in the Netherlands

The CSP services include instant game design, planning and production, as well as call center ordering services for De Lotto retailers, instant product training workshops and strategic marketing support. Under the contract, which was awarded following a competitive procurement process, Scientific Games will continue as the sole supplier of the Lottery’s instant games. From 2012 to 2014, the Company’s work with De Lotto has resulted in a 12.8 percent increase in instant product sales.

Mr. Peter Kuipers, CEO of De Lotto, said, “We’ve had a trusted partnership with Scientific Games for many years. Our teams have worked with their instant product specialists to create a successful portfolio of instant games enjoyed by players throughout the Netherlands. We have increased the range of services Scientific Games will provide through this contract extension, particularly in the area of marketing and retail distribution, and we look forward to four more successful years together.”

John Schulz, Senior Vice President, Instant Products for Scientific Games, stated, “The level of collaboration we have had with De Lotto to manage their instant product has been outstanding. Our Cooperative Services Program drives great results in the Netherlands and in 18 other lottery jurisdictions around the world including Italy, Germany, Ukraine and Dominican Republic. Our instant product management program has consistently generated compound growth greater than the industry as a whole, and we do this by streamlining efficiencies in instant game portfolio design, production, sales, warehousing and distribution.”

Scientific Games retail specialists provide consulting services for De Lotto’s marketing and sales departments, including a “train the trainer” program which instructs De Lotto field representatives in the Company’s world-leading best practices for instant products.

Areas of training include in-store product display, winner awareness and solutions to improve sales in the existing De Lotto retailer estate as well as create solutions for retail chains and new ways of selling instant games. The Company’s retail specialists also host instant game workshops for De Lotto retailers as part of a retail activation program.