Rank praises Mecca digital success as revenue increases

In an interim management statement, Rank revealed that like for-like revenue in the period is up 5%, while total revenue also increased by 4%.

The operator’s Mecca bingo arm enjoyed success in the period, with like-for-like brand revenue up 3% and total revenue up 1%.

Rank highlighted the performance of Mecca’s digital operation in particular, with revenue from digital services up 18% in terms of both like-for-like and total revenue.

Elsewhere, Rank’s Grosvenor Casinos arm also performed well in the 20-week period, with like-for-like revenue increasing by 7% and total brand revenue up 8%.

Rank also noted that as a result of its performance in the quarter, like-for-like revenue in the 46-week period through to May 17 is up 4%, while total revenue also grew by 3%.

Henry Birch, chief executive of Rank, said: “The group's performance continued to improve in the 20-week period, with our digital channels performing particularly strongly driven by improvements in marketing, retail cross-over and product development.

“The improvement in Mecca's digital revenue seen in the last 20 weeks is especially pleasing resulting in overall growth in the Mecca brand.”