Devitt served as the operator’s director of online marketing for the past year but will now take up his new position following a merger of the online marketing and brand director roles on the company executive.
Betfair opted to create the new senior management role following the departure of Mark Ody as brand director.
Devitt first joined Betfair in 2013 as head of marketing platforms, data and acquisition, before assuming his directorial role in May last year.
Prior to his time with Betfair, Devitt spent six years with Paddy Power where he first served as financial spread betting and CFB manager before becoming head of social and display media and marketing technology.