Unibet targets live sports betting in new marketing push

According to marketing news website TheDrum.com, the new ‘Frozen Moments’ campaign has been created by the Albion agency.

The campaign has been built around a television spot that features sportsmen in real scenarios, which have been slowed to down to demonstrate how a certain moment in the match could have an impact on the result.

Unibet said the idea of the campaign is to show off its 90,000 in-play markets, which enable users to place bets during games, as well as the live streaming of more than 30,000 events on the Unibet website.

The cricket-related advert in particular has been designed to target the UK and help Unibet increase its presence in the region, given that the operator’s main market stretches across Scandinavia.

The television campaign will be supported by various digital online adverts and media partnerships around the Indian Premier League Twenty20 cricket competition as well as the US Masters golf tournament.

Jason Goodman, chief executive of Albion, said: “To use a sporting analogy, it’s rather like muscle memory.

“In the same way you train to play a game, the intelligent bettor watches thousands of hours of live sport, studies the form and the stats, so that when it comes to betting live they can react to the market and exercise that edge.”