This week in Italy

Suzo-Happ portrays clear corporate strategy path at ENADA Rimini

2015-03-19
Reading time 1:47 min
Suzo-Happ is displaying its products for the Italian market at ENADA Rimini between 18th and 20th March. The long-standing partnership between the Suzo-Happ Group and Comestero was cemented by Suzo-Happ acquiring this Italian expert in money handling last year.

The partnership is very much a joint effort with both companies learning from each other for the benefit of the market. Indeed, the newly created logo uniting Comesterogroup within the Suzo-Happ Group was on prominent display.

This benefit was clearly shown at the ENADA Rimini. Comestero plays a leading role in change machine technology and coin validation. These strengths add great value to the Suzo-Happ Group. This is reflected in the introduction of two brand new brands – namely Comestero changers and Comestero validators. These new brands now unite change machines and electronic coin validators under the leadership of the Comestero team.

The experience that Suzo-Happ has in change machine technology has supported Comestero to follow a new vision in creating even more secure change machines, making use of alternative components to satisfy increased customer demands. This study called the ‘Swing Next’ highlighted the innovative drive to provide the best change machine solutions possible for the market.

The widest array of components and spare parts have been shown on the Suzo-Happ stand in Rimini. These include the TransAct printers, the touchscreens from ELO and locks from ASSA. These compliment the Suzo-Happ product range. Suzo-Happ plays a leading role in the business of coin-out and the coin hoppers Flow and Evolution are made great use of both in the AWPs and change machines. The Suzo-Happ PRO brand range offers the widest possible choice and many of these solutions were shown on the stand.

Harald Wagemaker, Executive Vice President Sales & Marketing of Gaming and Casino EMEA, highlighted just how much the focused company strategy is benefiting the market: “Suzo-Happ has been traditionally very strong in coin-out technology. Comestero has great knowledge of coin-in technology. Now with Scan Coin becoming the latest member of the Suzo-Happ Group, we can offer complete money handling solutions. This puts us in a unique position where we can share our experience throughout several markets with the goal to offer greater solutions in each individual market we are active in”.

This ENADA exhibition has been memorable for Piero Martellotta from Comestero who has recently been promoted to Regional Sales Director Gaming Italy. Wagemaker enthused, “Piero is a dedicated professional who goes the extra mile for his customers. That mirrors our mentality and philosophy entirely within the Suzo-Happ Group and we are very pleased to have gained Piero as Regional Sales Director for the gaming market in Italy”.

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