Income Access CEO Nicky Senyard to deliver webinar series in April

On 7thApril 2015, Senyard will discuss social gaming as an opportunity for land-based casinos, and on 9th April 2015 she’ll present her insights on the US horse-racing wagering and daily fantasy sports verticals.

Since real-money iGaming re-emerged in the US in 2013, Income Access has provided its technology and digital marketing services to land-based casinos and operators in the New Jersey and Nevada markets. The company has also supported operators’ acquisition in the alternative vertical of social gaming, including launching a pioneering Social Gaming Network in Q4 2013. In addition, Income Access has provided its acquisition solutions to operators in the online horse-racing wagering and daily fantasy sports verticals.     

Based on her company’s experience in the US market, Senyard will participate in two Q&A webinars chaired by industry experts. At 4 p.m. BST (8 a.m. PST) on 7th April 2015, Rory Shanahan, Head of Marketing & B2B Social-Interactive at Scientific Games, will conduct a 40-minute interview with Senyard on the social gaming opportunity, followed by a 20-minute Q&A for participants. Providing land-based casinos and operators with insights on offering a digital social casino experience, Nicky will discuss the value of developing social gaming brands and how these can be effectively marketed. She will also look at integrating casinos’ digital marketing channels with their traditional channels.

Part two of the series will take place at 4 p.m. BST (8 a.m. PST) on 9th April 2015. Peter Laverick, Director of Marketing at BAM Software (Bet America), will interview Senyard on the alternative US gaming verticals of daily fantasy sports and online horse-racing wagering within a 40-minute timeframe, followed by a 20 minute Q&A for participants.  The webinar will deal with the opportunities and challenges of both verticals and how operators can develop an integrated marketing strategy with a strong focus on the mobile channel.

 “I’m very excited to participate in these webinars with iGaming Business and iGaming North America, and to share what we as a company have learned from working in the US market,” said Nicky Senyard, founder and CEO of Income Access. “The social casino, daily fantasy sports and online horse-racing wagering verticals are key to the next stage of regulated real-money gaming in the US and are also incredibly important opportunities in their own right.”