“It’s Your Call”
William Hill to spend USD 7.5M on Aussie marketing
Bookmaker William Hill plc’s recently rebranded betting company acquisitions in Australia are to receive a USD 7.5 million- marketing boost this year as the operation Downunder continues to deliver good results.
2015-03-13
Reading time 26 seg
Bookmaker William Hill plc’s recently rebranded betting company acquisitions in Australia are to receive a USD 7.5 million- marketing boost this year as the operation Downunder continues to deliver good results.
Flighting this week for the first time is the group’s Aussie television advertising campaign developed by Sydney agency Clemenger BBDO and titled “It’s Your Call.”
The sixty second advert is the first of a series of multi-channel campaigns planned by the group in an extensive marketing push Downunder.
The inaugural advert has a sports betting message based on the admirable Aussie trait of standing up for what you believe in, but with an amusing twist at the end.
Leave your comment
RELATED NEWS
Barriers to sportsbook adoption challenged
SOFTSWISS hosts live panel on the missed opportunities of not having a sportsbook
Ahead of 2026 World Cup
Stake expands Latin America presence with Mexico launch
To promote safe and responsible betting
FanDuel names sports broadcaster Erin Andrews as Responsible Gaming Ambassador
COMPANIES
Season-long branding placement
PrizePicks expands motorsports presence through Arrow McLaren IndyCar agreement
Brings more than 20 years of experience
Zitro Digital appoints Thiago Valadão as Commercial Director for Brazil
New Event Content & Production Manager
HIPTHER appoints Elena Stepanyatova to lead event content and production across conference portfolio
Hundreds of jobs at risk as shops shut
William Hill owner Evoke to close 270 shops as losses widen on tax hit
NYCE Marketplace
Partnership expansion
Riddec Games enters Nirmata Play distribution network through Stargate partnership
Also authorised in New Jersey, Michigan
Flows secures Pennsylvania Gaming Control Board authorisation
Vor Turbo shares product overview
Sportsbook integration: Deploying betting widgets at scale
Upcoming Philippines casino resort
IDX selected to power 250 gaming tables with X-Trend system at the Westside Resort
LATEST NEWS
ONLINE GAMING
LEGISLATION
SPORTS BETTING
EVENTS
Covers product, slots, and branding
Wazdan earns triple nominations at AffPapa iGaming Awards 2026 for excellence in slots and branding
European circuit expands
PokerStars adds Prague and Aix-en-Provence, France to 2026 live schedule
EVENTS CALENDAR
Highlighted
Affpapa Conference Madrid 2026
Highlighted
MAC Affiliate Conference 2026
Highlighted
SBC Summit Americas 2026
JUN 9th 26 / JUN 11th 26
Live Event Broward County Convention Center, Fort Lauderdale, Florida
Highlighted
PGS 2026
Highlighted
SBC Summit 2026
Highlighted
