“Greenbet was UB Gaming’s most popular product at ICE”

How was UB Gaming’s experience at ICE’s latest edition?

For the fourth year in a row we took an active part in ICE Totally Gaming exhibition and we believe that this exhibition is one of the major global events in the gaming industry. Our main goal of participating in the ICE exhibition is to enter the international market and expand the geography of our business, by providing the betting services and new products of our company, to present new products and to demonstrate our latest achievements. Apart from that, through the exhibition UB | GAMING experts had an opportunity to share their experience and to communicate with recognized experts in the field of gambling, as well as to be the first to know the latest trends in the industry. Each year on the ICE Totally Gaming, we offer a huge range of exciting entertainment and innovative solutions for running a betting business.

The most interesting and popular product was GREENBET, offering bets on mice, cockroaches, dogs, horses, etc., The product can be set up in a land based club, as well as integrated to an existing website or software.

What are the brand’s top objectives for 2015?

We are faced with ambitious plans to present our company to the international markets and to attract foreign partners, which will help us to develop long-term relationships with the leading international bookmakers based on GREENBET product integration, by participating in the leading international exhibitions in the gaming industry (Madrid, Bogota, Macau, Las Vegas, Buenos Aires, Berlin, Amsterdam and others), as well as to expand our product line.

How are you planning to improve the quality of UB Gaming’s products and services?

In the near future we plan to expand the range of services and include interesting innovations in our product line. Also, we will continue to improve the quality of our services in the betting business and will continue to work with our partners to integrate GREENBET products.

What’s your vision regarding gaming industry’s current state?

At the moment, gambling business offers great prospects and opportunities for development, introducing more and more modern technologies and solutions. Obviously, all sorts of different prohibition on the distribution of gaming activities hold back its development and contribute to the emergence of illegal underground venues.

Bearing in mind that the industry has suffered some major downturns –take Macau, for example-, what will businesses do to overcome the crisis?

The current situation on the gaming market is quite balanced. If certain parts of the gaming industry is suffering oppression, there is always fields to open up new opportunities. The main task of the market is to keep track of and adjust to the changing conditions.

How important is it to bring about new regulation legislation to gaming? How will this affect revenue and profits?

Enhancements in market regulations raisethe reputation of the gaming industry by bringing business to a new level. In addition, under-the-table operations which give the gaming industry a black idea then leave the market.