Zynga and bwin.party to cut real-money gaming ties
Zynga entered into partnership with bwin.party as part of an effort to expand its services into the real-money gaming market. Under the partnership, Zynga and bwin.party jointly developed and launched the ZyngaPlusPoker and ZyngaPlysCasino real-money gaming products on Facebook.
At the time, the two companies explained that they hoped to attract new casino and poker players on social platforms by offering such real-money gaming services through the social networking website to consumers in the UK.
However, despite the games having been live on Facebook for some time, Zynga confirmed in a message to players that the services will soon shut down. “We are very sorry to announce that ZyngaPlusPoker and ZyngaPlusCasino will be closing shortly,” Zynga said.
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