“To increase customer loyalty”

InteractivePro Tables set to launch at Bellagio

2015-02-27
Reading time 1:26 min
(US).- SHIFT Interactive, a division of Suzo-Happ, and MGM Resorts International has announced that the multi-year agreement between the parties have been extended to include Bellagio Resort & Casino. The InteractivePro™ Tables will be launched publicly in advance of the NCAA March Madness Basketball Tournament, which typically attracts millions of visitors to Las Vegas each year.

Through the power of the InteractiveProVision™ Platform and Application (IPV), the InteractivePro™ Table (IPT) allows up to four (4) distinct and simultaneous User Screens for television, video and interactive content in any combination of 1-2-4 User TV/Video and Browser Screens on one 42" Full HD LED LCD. IPT provides Users a unique 10-point multi-touch, interactive experience as well as the Interactive Multi-Dimensional Sound System™ with eight (8) high-fidelity speakers and sixteen (16) headphone jacks around. IPT is suitable for a wide range of interactive entertainment experiences in bars, casino floors, hotel suites, restaurants and lounges. IPTs are manufactured from industrial grade components, ensuring reliability and suitability to withstand harsh public environments.

Graciela Olson, Bellagio’s Vice President of Table Games & Sportsbook, said, “We are always seeking new methods of providing our guests the very latest and greatest luxury experiences. The InteractivePro™ Table is yet another example of how Bellagio and other MGM Resorts properties have differentiated themselves from other resort groups by frequently evolving its exciting offerings for many longstanding customers as well as new guests. The product enables us to complement our traditional services that our guests have come to expect, along with additional experiences that are anticipated to increase customer loyalty.”

Ron Partridge, Suzo-Happ President, Americas, shared his appreciation about launching InteractivePro™ Products and Systems with MGM Resorts. “We are privileged to be working with such talented and savvy team members at MGM, and to now introduce our solutions further within MGM Resorts.”

Ryan Harris, head of SHIFT Interactive, added, “Our primary objective when we conceptualized the InteractivePro™ Table was to create an experience that targeted Gen X, Gen Y and millennial demographics. Since the July 2014 launch at MGM Grand Las Vegas and The Mirage, we have come to achieve these objectives and, in addition, IPV’s intuitive User Interface has moreover attracted other demographics as well.”

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