Casino Kings new online casino site goes live

The popularity of online slots and casino games has exploded since the advent of mobile gaming and Casino Kings aims to take advantage of this continuing boom in the U.K.'s online gaming industry by offering mobile content that has mass appeal. The latest gaming releases take advantage of the superior graphics technology offered by today's smartphones, making even the best games playable wherever the player may be.

Nathan Howes, Marketing Manager at Casino Kings, cites this accessibility as a key foundation for the site's success.

"When we created Casino Kings we did so with a vision to give every 21st-century gamer the power and the tools to play the best games available online wherever they were and whenever they wanted. This means ensuring top gaming titles from industry-leading developers are available not only on desktop but also across our mobile platform," says Howes.

Casino Kings has coupled accessibility and top-of-the range games with strong promotional activity that includes regular weekly promotions plus ad-hoc activations that range from deposit-match bonuses to featured games. The outfit's dedicated team also delivers exclusive promotional offers to players via their inbox, as well as offering them a VIP reward system that operates a tiered system of benefits. The site itself also publishes a gaming blog that is updated regularly.

Casino Kings has already hit the ground running amid the online gaming community after a steady start with customers. It operates an affiliate program that could promote growth within the wider gaming sector through the affiliate referral of customers to the Casino Kings site.

All online casino operators are licensed and regulated by the U.K. Gambling Commission. Casino Kings encourages responsible gaming and safeguards the security of its players by the use of the latest 128-bit security technology, while also offering a dedicated 24-hour customer support service.