To re-invent iGaming message to legislators and help advance the public policy debate
Frank Lutz to keynote at GiGse 2015
(US).- Frank Luntz, language artist, communication expert and “Focus Group Czar” who has helped almost Thirty Fortune 100 companies navigate the economic climate and connect more closely with consumers, will be keynoting at GiGse 2015.
2015-02-05
Reading time 29 seg
(US).- Frank Luntz, language artist, communication expert and “Focus Group Czar” who has helped almost Thirty Fortune 100 companies navigate the economic climate and connect more closely with consumers, will be keynoting at GiGse 2015.
Frank Luntz is one of the most honored communication professionals in America today. Time magazine named him one of “50 of America’s most promising leaders: "Anyone fighting in the political trenches on behalf of the gaming industry understands that perception is reality. What Frank Luntz has done his entire career is demonstrate that language - the words we use as well as the words we don't use - is enormously important in shaping perceptions. His insights on how language defines the political battleground are some of the best."
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