“As technology drives vast changes in the way players experience gaming content in the casino, at home and on the go, casino operators and gaming equipment suppliers must work closer than ever before to ensure they meet these evolving needs, while realizing their own business goals,” said sources of the company.
The company’s new global organization brings together under one roof the Bally, WMS, Shuffle Master, SG Gaming, Williams and Barcrest brands, and a suite of products and services that address casino operators’ diverse needs across their land-based and interactive channels.
“This comprehensive product portfolio uniquely positions Scientific Games to be our customers’ partner of choice for their gaming product and service needs as we work closely with them to offer unique experiences to players. Our expanded product portfolio and service capabilities make our company Stronger Together and enable us to deliver new benefits to our customers. Highlights of Scientific Games’ new for sale, gaming operations, systems and interactive products on display at ICE 2015 include:
WMS Product Highlights
Leading the company’s portfolio of WMS-brand products at ICE 2015 is the Blade s23 cabinet, a hybrid slant cabinet that combines the Blade cabinet’s player-favorite features, dual 23” HD displays and the latest Blade cabinet content as well as a captivating bank appearance and dynamic game-driven ambient lighting. Blade s23 cabinet content on display will include Double Buffalo Spirit, Eagle Maiden and Exotic Butterfly themes.
The WMS Blade video cabinet, equipped with one of the industry’s strongest performing platforms, the next-generation CPU-NXT3 operating platform, will be shown with a number of new game themes – including 9 Suns and Power and Beauty themes – along with the Cool Jewels theme, the first simultaneous land-based, social- and real money wagering launch from WMS and Williams Interactive.
Supporting multiple languages and currencies for international markets, the Game Chest HD Multi-Game series features eight top-performing themes that players can choose from on an interactive main menu that displays theme-specific reel layouts and features.
WMS will also demonstrate a number of new premium participation titles, including The Flintstones, Austin Powers and Life of Luxury Progressive themes. The Flintstones theme brings the town of Bedrock to life on the Gamefield xD cabinet, featuring a 42” horizontal screen and vertical 32” screen with a mechanical wheel. Reels stretch up to 10 symbols high as wild reels and multipliers are added to the reels in The Flintstones mystery feature. The Austin Powers theme brings “the international man of mystery” to the Gamefield xD cabinet. The Life of Luxury Progressive theme brings back a classic WMS game in multi-game format with five games that feature a combination of classic, current and new WMS content.
Bally Product Highlights
Bally brand products on display at ICE 2015 include Friends, a video slot which reunites players with the beloved characters from the worldwide hit comedy that TV Guide Magazine named one of the 50 greatest shows of all time. Presented on the Pro Theatre cabinet, a new configuration built on the award-winning Pro Wave and topped by a massive 1080p 55-inch display, Friends features many clips of the show’s hilarious moments.
MultiDeluxe, on the Pro Series V27/27, is a four-level standalone progressive with an interactive second screen feature, showcasing five incredible games in one cabinet: the Mixteca, Golden Relics, Luxury Dreams, Karnak and Yellow Emperor themes.
The 88 Fortunes and 5 Treasures themes will also be featured on the Duo Fu Duo Cai link which offers players the chance for much luck and wealth. Both titles feature All Up, Reel Ways, Free Games that can be re-triggered, and the Fu Bat Jackpot Feature, which awards players one of four progressive levels. The 88 Fortunes and 5 Treasures themes are offered on the Pro Series V22/22, V22/22 Hammer Head and V27/27 slant cabinets.
Other key Bally premium participation content includes The Blob, Betty Boop’s Firehouse and two Wonder Woman titles. Based on the entertaining cult classic movie, The Blob theme will be displayed on the striking Pro Series V22/22 Hammer Head cabinet. America’s cartoon sweetheart is back in the Betty Boop’s Firehouse theme, a playful new game showcased on the Pro Series V22/32 cabinet which features a 1080p resolution 32-inch vertical monitor. Wonder Woman Wild and Wonder Woman Gold, offered exclusively on the Pro Wave cabinet, deliver super-powered entertainment and volatility and feature action scenes and music from the classic 1970’s television show starring Lynda Carter.
Bally Systems Highlights
Bally Systems’ strong presence at ICE 2105 includes several key product offerings. The award-winning Elite Bonusing Suite– including applications such as U-Spin Bonusing, DM Tournaments and Virtual Racing – combines with iVIEW Display Manager to enable player-centric bonusing events that add dramatic new levels of excitement and anticipation to the slot-play experience. Tournaments Express is a stand-alone tournament system designed to offer exciting tournaments on more than 100 cabinets from various manufacturers, easily and quickly converting revenue-producing games to tournament games. In addition, the Bally Enterprise Progressive System enables operators to easily manage and audit their progressives from one central location, consolidating existing progressive system and controller offerings into one powerful system.
Shuffle Master Product Highlights
The Shuffle Master brand returns to the ICE floor this year with a comprehensive suite of products. The Safe-Bacc system is a revolutionary new product that combines a shuffler and card-reading shoe to increase game speed and improve security on baccarat tables while i-Deal Plus is the Company’s next generation i-Deal shuffler. Tablemaster Fusion, shown with blackjack at ICE 2015, transports the fast-paced excitement of live table gaming to a fully electronic platform thanks to its high-definition, 72-inch LCD display with attractive virtual dealers and 22-inch widescreen player terminals with touchscreen betting, enhanced graphics, and multiple side bets. Free Bet Blackjack heads a lineup of proprietary table games on display that also includes DJ Wild Poker and Ultimate Texas Hold’em.
SG Gaming Product Highlights
SG Gaming (UK) will demonstrate a full suite of Ticket in Ticket Out (TITO)-capable terminals, including the cutting edge T8 and Clarity terminals and the renowned Triple 7 and Infinity terminals. Innovative games at ICE 2015 include category C community games created in conjunction with WMS– including THE WIZARD OF OZ Ruby Slippers theme – along with B3 titles such as Moon Shadow, and Spartacus Gladiator of Rome themes.
SG Gaming will also showcase its server-based solution for Arcade and Bingo venues which is offered on the company’s Triple 7, T8 and Infinity terminals. This solution includes TITO functionality and allows for operational efficiency through ticket redemption stations. It also offers full service terminal installation, exclusive content, a robust system and full service, support and account management.
Finally, SG Connect, SG Gaming’s dedicated field services division, will showcase its Self Service Betting Terminals on both the Nevada and Vision cabinets. An end-to-end solutions provider, SG Connect offers consultancy, design, build and installation and support services.
Interactive Product Highlights
SG’s Interactive team will be featuring Game Server content as well as its new iGaming platform. The Game Server content will highlight a number of 2014 hits as well as upcoming slot and table game titles from the Company’s Williams, Barcrest, Bally and Shuffle Master studios, including dual-release content for simultaneous launch across desktop and mobile channels.
Featured games on display will include a number of proven land-based performers launching in 2015 to the Company’s Remote Game Server, including Zeus 1000, Ooh Aah Dracula, Aftershock, Three Card Poker and Quick Hits Platinum themes, among others. In addition, the Company’s first online progressive game, Rainbow Riches Progressive theme, will be on display.
“The company’s new iGaming platform solution, which represents new technology powered by the combination of Bally Interactive and Williams Interactive, will empower land-based casinos to keep their players in the game. It offers on-property players a mobile wagering option property-wide or in specific areas such as sports books or gambler-tailored lounges, and for off-property desktop and mobile players, robust free-play and social-style casino games under the casino operator’s brand. By providing players with incremental options for ways to engage with the casino and enjoy their favorite casino-style games, SG’s iGaming platform solution will allow casinos to better engage both current and new players directly in the palm of their hand,” concluded sources of the firm.