ICE pumps Round the World promotion
Explaining the marketing campaign, ICE Portfolio Kate Chambers said that "The ICE 2015 Jules Verne-themed Discover campaign reflects these unique, stand out credentials and the Round The World book promotion represents a fitting and exciting finale. Irrespective of who wins the prize, I am certain that all of our 20,000+ visitors will be enjoying what has become the world's most popular gaming exhibition."
He also added added: "ICE attracts more international exhibitors than any other gaming event and each one of the 500+ companies will be using what is the world's biggest business-to-business gaming exhibition to launch a vast array of potentially game changing products and services. The show is a once-a-year meeting of the industry's smartest minds and a place where innovation, creativity and new technology merge, providing visitors with a chance to discover the unexpected.”
To claim the Round The World prize, visitors must have the only copy of the book which features 5 stars on the front cover.
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