“Social casino is a unique phenomenon that gathers compelling content along with alluring sense of accomplishment”

Could you please give us a short introduction to your company?

OpenWager is a B2B partner in delivering branded social casino apps and games to enjoy anywhere, anytime. The company was founded two years ago, and today our team of over 60 gaming experts successfully works across North America and Europe. We laser focus on empowering market leaders to explosively succeed through unlocking their social-mobile line of revenue in the casino space. OpenWager is the first B2B developer who has started to bring social casino entertainment straight to mobile. With the help of OpenWager platform, our team beats all time-to-market industry standards in delivering a ready-to-go product.

Where are your main markets?

We operate globally- at the moment our customer base is present in the US and Europe across broad spectrum of industries, from media to casino to publishing space. 

OpenWager will partner up with win2day. Can you tell us the details of this agreement? How does this benefit your company?

We are excited to partner with win2day, the largest online casino operator in Austria, and bring their top performing titles to Spintopia, a free-to-play social casino app available for iOS, Android and Facebook Canvas. This partnership allows us to elevate win2day gaming portfolio to the global level and maximize their brand loyalty among slot enthusiasts. 

Tell us more about Spintopia. 

From a conceptual standpoint, it is a "have-never-seen-before" magical theme park with numerous islands for players to explore. In addition to fan-favorite titles, such as Penguin Splash and Castle Builder among others, users will be impressed with the various ways to stay in touch with their friends and earn achievement-based rewards, as if they were playing some casual game. In general, all OpenWager social games and apps are known for their unbeatable mix of social, casual and casino style entertainment.

Why do you think social casino games are one of the top-grossing categories in mobile gaming? 

Social casino is a unique phenomenon that brings together compelling content along with alluring sense of accomplishment. It is all complemented by players’ deep interaction with friends. Social casino as the category has become increasingly popular with explosive growth of women gamers, who are also active mobile users.

Why is social casino a creative solution for VLT markets?

Branded social casino offering allows brick-and-mortar casinos to keep in touch with their players and acquire new ones regardless of time and geographical location. It also extends the property’s brand to the mobile space that penetrates our everyday life exponentially. Branded social casino may become an especially lucrative offer to VLT markets, where the properties do not serve the role of destinations and continuously look for the ways to build a new proven line of revenue. 

What is the target audience of social casino?

The audiences for different games vary. Poker games are primarily played by men (71%) and have the youngest audience of social games at 27.3 years old. On the other end, slots games are mostly women (60.4%), with the oldest target market at an average age of 40.9.

What is company's strategy for 2015?

At OpenWager, we are excited about the business growth and sound partnerships with casino and media market leaders all around the world. We will continue to deliver on our promise of impeccable execution while raising the bar on social gaming through innovation in the platform and product development.