British major players launch responsible gambling campaign

The new message is part of the campaign announced by the Senet Group in November, the body set up by the four betting operators to promote responsible gambling standards and ensure that the marketing of gambling is socially responsible.

Gambleaware.co.uk will feature more prominently as a source of advice for those who may have a problem with gambling and the group will launch a broader campaign including TV and radio advertising in late January.

Marc Etches, Chief Executive of The Responsible Gambling Trust commended “the Senet Group for its campaign to help gamblers stay in control of their gambling".

He added: “This initiative is a new and important step in the evolution of responsible behaviour among British-based gambling businesses. We are pleased that the campaign features GambleAware, an easy to remember website that offers help to all those who need confidential advice or support with problem gambling.

Ron Finlay, interim chief executive of the Senet Group, said: “Gambling companies provide fun and entertainment for huge numbers of people. But if you’re spending more than you can afford, it can lead to stress, anger, guilt and other problems. When gambling stops feeling like fun, it’s time to call it quits.”