ICE launches free 'dynamic' iOS/ Android app

Available for free on Android and iOS devices, the app allows visitors to access the full event schedule, browse the latest product launches, receive information on all of the speakers taking part in the ICE Conference and Seminar program, as well as create a personal event planner to remind them of all appointments, business meetings, and other events. It also features a detailed interactive floor-plan to help attendees navigate the 60,000+ square meters of show floor space as well as keep stakeholders fully up-to-date with the latest developments through a link to the #ICE2015 social media tag.

Marketing Director Jo Mayer said: "The ICE app is full of new ways for visitors to engage with the show, plan their week, discover who’s exhibiting, arrange meetings and see who’s speaking. It’s also an interactive tool that allows visitors to post updates and comments in the activity feed, share photos and even earn points and badges for participating.

"We wanted to create an app that complements ICE by opening up a dynamic, mobile window into the event, and give attendees their very own view of the countless commercial and networking opportunities that are part of the fabric of the world’s biggest gaming exhibition. It really is an essential tool for all attendees, and invaluable in helping everyone get the absolute most out of what ICE has to offer.”