Gamesman to make a record splash at home show

The increased presence at ICE reflects Gamesman's growing profile and influence on the world stage. The company, which is part of the Esterline Corporation, has a dedicated office in Las Vegas and a wholly owned manufacturing facility in Shenzen, China to complement Gamesman's head office situated near London Gatwick. On the international exhibition stage, Gamesman has in the previous 12 months set up displays in Las Vegas, Macau and London.

"Exhibitions, and in particular ICE as the most international gathering on the gaming industry calendar, provide an opportunity for the entire chain of innovators, suppliers, operators and manufacturers to come together, discuss issues impacting the business in its broadest sense and move forward with an injection of confidence and in our case, with a plethora of new product ideas to work on,” Mark Smith, founder and Managing Director of Gamesman, said.

"I would say that 50% of our time at exhibitions is spent marketing products and the other 50% spent talking about the industry and listening to what our customers and potential customers have to say about the issues impacting them. Our job is to understand their issues, to interpret them from a technological perspective and then present them with a solution."

With technology firmly commanding a place at the heart of the Gamesman business strategy, the company is in the process of strengthening its R&D team working out of the London head office.

Explaining the importance of R&D for the company, sales manager Martin Rigby stated, "Our strategy is to ensure that the head count in R&D is always ahead of the number of customer projects we are working on, particularly with a growing demand for the development and delivery of  gaming solutions for individual customers. While there is close cooperation between all of our R&D teams including those based in the US and in China, the nerve center remains in the UK, which is where the Gamesman story began.

"Being successful in developing smart gaming solutions to meet the very specific needs of our customers can only be achieved if R&D is at the very heart of the business as it is for both Gamesman and for our parent company, Esterline."

Gamesman will be using ICE as a shop window to market both its  gaming solutions as well as e product development service which accounts for a growing percentage of annual turnover. The company will be showcasing   solutions for LCD and touch screen , engineered for gaming from Esterline's brand new in-house Taiwanese touch screen operation as well as a wide range of Gamesman's acclaimed dynamic push-buttons decks and Toppers