SIC Innovation teams up with Gimbal

“This partnership allows us to deliver the best in class mobile location and beacon experience for casino operators that leverage our white-labeled mobile app,” said Rich LeBaron Managing Director of SIC Innovations. “Gimbal technology integrated into COG will provide tremendous value for both casino operators and their patrons. We are especially excited for the actual users of the app, as they will discover  unique benefits that have never before been available in the gaming industry.”

“We are proud to designate SIC Innovations as a preferred partner of Gimbal and are excited about the work they’ve done to make the COG app available for the casino industry,” said Kevin Hunter, COO of Gimbal. “SIC’s Casino on the Go mobile application showcases Gimbal’s industry-leading product attributes and demonstrates the capabilities of Gimbal to personally engage consumers.”

“With this partnership House Advantage has the ability to present COG as a turnkey solution for location-saavy customer engagement, combining the most engaging mobile loyalty content in the industry with the most powerful integrated geo-location and micro-location technologies available,” said Jon Wolfe, President and CEO of House Advantage. “It’s a perfect convergence of best in class technologies and solutions for mobile customer engagement and loyalty, across the largest possible footprint of mobile devices.”

COG drives loyalty and frequent usage through interactive content, behavior-driven triggered awards and offers the latest tools for mobile user engagement. COG builds on existing casino loyalty programs by reinforcing and extending how a casino communicates to its customers, supporting new channels for the distribution of casino offers and creating a new extension for the company brand. The entire tool set is available on the popular iOS and Android mobile platforms.  COG's distributor is House Advantage.