“SAGSE was extremely positive for JCM”

2014-12-02

Reading time 1:33 min

(Argentina, exclusive Yogonet.com).- JCM Global showcased two important spaces at SAGSE, in which it could interact distinctly with its customers and potential customers: its display stand as well as the training course it organized at the show. Aquiles Mila de la Roca, who was recently appointed as Sales Manager Latin America, highlighted: “We had the chance to have feedback from the most important operators in the country, which was excellent.”

How do you evaluate SAGSE 2014 with regards to organization, size, number of visitors, generation of new contracts, etc?
According to our expectations, considering the current situation of the country. This year, SAGSE reduced its size considerably, with an acceptable level of attendance from local operators. We hope it regains its international role in future editions.

What were the requirements from current and potential customers?
For JCM, SAGSE was extremely positive, considering the favorable situation of the brand thanks to the extraordinary performance with its new model of the iVizion bill acceptor, and thanks to the excellent commercial management and local support offered by our local representative, SEAC. We had the chance to obtain feedback from the most important national operators, which was excellent.

How did operators respond to the training program you offered?
This initiative has had a terrific response. JCM was the first supplier of peripherals in implementing this training concept, and the response from the technical staff of the operating companies and machine manufacturers has been great. We had 250 participants attend.

Although the company did not have a booth, you are also Sales representative for Suzo Happ for Latin America. What is the position of the company in this market?
Argentina represents a huge potential market for Suzo-Happ. Due to difficulties with the importation of new machines, operators increase the budget allocated for maintenance and updating of new machines. We are concluding negotiations to offer our complete catalog of products at a local level.

What challenges does the Argentine market present? Are there business opportunities and growth possibilities in a country with a political and economic situation like Argentina?
The general consensus among the different players in the industry is that Argentina should start recovering economically by the end of 2015. I think that it is the right moment to bet on the country and position oneself to maximize the potential it offers in the medium-term.