This Saturday’s UK heavyweight event

Coral to sponsor boxing

2014-11-28
Reading time 44 seg
(UK).- Betting company Coral has signed a deal to be the sponsor of this Saturday’s heavyweight boxing clash between Tyson Fury and Dereck Chisora, to be held on at The ExCel in London. The event is sold out and will mark Coral’s first foray into the boxing sponsorship market, with the company given branding rights for the press conference, weigh-in and card itself.

Organized by UK specialist boxing pay-television channel BoxNation, the match has been given the title ‘Bad Blood’.

“This is Coral’s first venture into boxing sponsorship, and we are looking forward to it immensely,” Coral PR and broadcast director Simon Clare said. “Boxing attracts a very engaged and passionate audience, most of whom enjoy betting on sport and we are excited about promoting the Coral brand, and our new mobile betting app and online betting service, to these fans through an association with a great fight night.”

Promoter Frank Warren, operator of BoxNation with Boxing Channel Media, added: “We’re delighted to have Coral on board for this massive event.

“It’s only fitting that one of Britain’s leading bookmakers are sponsoring this night full of 50-50 fights.”

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