Betfair inks deal with Liverpool FC
Betfair will be able to utilize the club’s various digital platforms to connect with supporters in each of these regions and offer them gaming prices on Liverpool matches.
“Regionalizing partnerships means that we are able to work with brands, such as Betfair, in countries where they have the strongest presence and where our footprint can best match their brand objectives,” Liverpool chief commercial officer Billy Hogan said. “Ultimately this means that we can deliver relevant and engaging programs in those regions.”
Mark Ody, brand director at Betfair, added: “We’re excited to be working with a club of the scale and fame of Liverpool Football Club.
“It’s a great match as Betfair excites consumers with a supercharged betting experience, bringing fans closer to the action through our innovative products.”
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