Williams Interactive games launched on PlayNow.com
With the launch of Williams Interactive casino content on PlayNow.com, Scientific Games has furthered its relationship with BCLC to include lottery, land-based gaming and interactive products. Williams Interactive is helping support BCLC’s goal to build player loyalty across all channels and extends the BCLC customer entertainment experience beyond traditional lottery and land-based casinos.
Jordan Levin, President for Williams Interactive, commented, “This launch is another exciting milestone in our mission to provide the world’s most compelling iGaming entertainment. The key to building player loyalty, on the casino floor or online, is to consistently offer great gaming experiences; our proven content library is an ideal solution for BCLC and Manitoba to further enhance the gaming entertainment available beyond the walls of their casinos. BCLC is one of the premier casino operators in the world, and we’re thrilled to contribute content that will strengthen their player relationships online.”
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