iSoftBet updates brand identity
iSoftBet’s re-branding comes at a great time for the company, coinciding with its recent Alderney accreditation and the release of a number of stunning new branded and original titles available in both Flash and mobile formats.
iSoftBet’s Commercial Director Nir Elbaz said the re-branding goes far deeper than simply changing the logo and company visuals: “Looking the part is vital, of course: we want our branding to reflect the fact that iSoftBet is at the vanguard of gaming innovation. We’ve also been working with all departments to enhance our offering from the bottom up: from game development, to integration methods and account management.
"We feel we’ve created the perfect brand identity to reflect the nature of our business and highlight the unique services we can offer to customers. We strive to offer our customers the best possible service, and we can’t wait to introduce the new brand identity to new and existing customers,” he concluded.
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