Deron Hunsberger, Senior Vice President of North American Sales, said, “The new product demonstrations provided solid proof of WMS’ efforts to build its support and brand presence with a diverse product portfolio and an expanded global team and facilities. G2E 2014 was a great opportunity for WMS to demonstrate its dedication to meeting the needs of customers, while keeping in mind player-preferences. Customer feedback was very positive on our latest new games, including its participation games that we expect to launch during the next nine months.”
Blade s23 and Blade s32 cabinets are the result of the most extensive player research development process that WMS has undertaken to date, and combine revolutionary technology with an innovative form factor that falls outside the hardware categories familiar on today’s casino floors. The Blade s23 and Blade s32 cabinets are player-focused hybrid slant products: the next generation of slant innovations.
Beyond its class-leading gaming cabinets, WMS remains focused on expanding its strong library of branded content. Top-performing brands such as the MONOPOLY, THE WIZARD OF OZ, THE LORD OF THE RINGS, and WILLY WONKA & THE CHOCOLATE FACTORY brands returned to the G2E 2014 show floor and were joined by several exciting new brands, including THE FLINTSTONES™, MAD MEN, GREMLINS, ELTON JOHN, ELVIS and AUSTIN POWERS brands. These themes showcase WMS’ ability to combine its gaming innovations with timeless brands and differentiated hardware.
Hunsberger added, “Developed based on player and market research, the newest products we demonstrated at G2E represent the entertainment experiences that were designed to meet specific player preferences and requirements. This new product line is a reflection of the combined efforts of WMS and Scientific Games to meet the needs and tastes of markets around the world more than ever before.”