Customers can use the recently updated mobile sports application to access live coverage of every game from the 2014-15 season, as well as up-to-the-minute odds, game statistics and in-play betting on-the-go.
The app is available on iOS from Apple’s App Store as well as on Android via direct download.
“Our aim is to put fans at the heart of the action and allow them to consume sports, when, where and how they want them,” Bwin labels director Sam Sadi said.
“By adding exclusive content like the Euroleague matches to our acclaimed sports app, we are able to bring our sports offer to the next level in digital entertainment.”
Roser Queraltó, chief business development officer of Euroleague Basketball, added: “We are very satisfied of developing this new initiative with our partner Bwin.
“This collaboration follows our strategy of providing new activation opportunities to our partners and brings our games closer to the fans using the latest technologies and platforms.”