GameAccount Network extends deal with Pennsylvania’s leading casino

The system will allow for all forms of Internet gaming with selected third-party remote gaming servers to be integrated into the GameSTACK Internet Gaming System and managed via GameAccount Network’s iSight Back Office.

Parx Casino is owned by Greenwood Gaming & Entertainment and comprises a major thoroughbred racetrack & casino property in Bensalem, Pennsylvania. 

Deal Highlights

Parx Casino operates over 3,200 machine slots and 150 table games, generating $478m in gaming revenues in the fiscal year of  2013-14, which represents an estimated 30% market share in the Eastern Pennsylvania market.

Simulated Gaming is the innovative Internet gaming service designed by GameAccount Network PLC specifically for land-based casinos in advance of prospective regulation. Simulated Gaming offers a gaming-as-entertainment website enabled with unique and patented monetized features and a compelling Internet gaming content portfolio of over 100 casino slot, table and skill-based games including poker, backgammon, gin rummy, poker dice and blackjack tournaments.

Launched in the US by GameAccount Network in January 2014, Simulated Gaming has been proven to monetize Internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user (ARPDAU) of $2.75, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by social casino operators on Facebook.

Simulated Gaming enables land-based US casinos access to the Social Casino market worth an estimated annual $1b in the United States in 2013. It is proven to increase property visitation among existing patrons, reactivate lapsed patrons, bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property.

A multi-million dollar committed investment by Parx will commence in 2015 for Internet marketing to acquire Simulated Gaming players, principally targeting Social Casinos on Facebook and currently serving residents of the State of Pennsylvania. Social Casino operators serving Pennsylvanian residents generate an estimated $44m in sales of virtual currency annually.

The December 2014 launch of a Simulated Gaming proposition on a new Internet gaming portal www.ParxOnline.com, linked to www.ParxCasino.com and integrated with Parx’ customer management system, will enable Parx’ patrons to use their rewards card to engage online playing of  well-known US Class III casino slots translated online by GameAccount Network for diverse casino equipment manufacturers.

The GameSTACK Internet Gaming System has been deployed on-property at Parx Casino in Pennsylvania ensuring all Internet gaming activity and customer data remains on-property, with an immediate upgrade path in the event regulation of real money Internet gaming emerges in Pennsylvania. This will enable real money on-property mobile gaming to be delivered to Parx patrons’ mobile devices while on-property. On-property mobile real money gaming will be launched by the parties in H1 2015, subject to suitable regulatory approvals.

GameSTACK, deployed in Atlantic City and powering a New Jersey regulated Internet gaming business, offers Parx a proven upgrade path from Simulated Gaming to regulated real money Internet gaming should suitable regulation emerge. Pennsylvania is widely expected to pass legislation to regulate intra-State Internet gaming in 2015 following the recommendations of the Econsult Solutions, Inc report in May 2014, commissioned in January 2014 by the Legislative Budget and Finance Committee, being a committee of the Pennsylvania General Assembly2. 

Dermot Smurfit, CEO of GameAccount Network commented: “In 2014, consistent with the objectives set out at the time of our 2013 public offering, we proved our capability to deliver both Simulated Gaming and regulated real money Internet gaming in the United States. In 2015 we anticipate scaling Parx’s Simulated Gaming™ business through significant online marketing activities designed to acquire players online and drive them on-property to Parx Casino in Bensalem, Pennsylvania. We are excited by the opportunities presented by Simulated Gaming, the underlying strength of our regulation-ready Internet Gaming System, the promotional capabilities of our back office and relevant appeal of our widening gaming portfolio. We are delighted to have been chosen as their exclusive iGaming platform provider by one of the leading management teams in the United States’ casino industry.

“GameAccount has demonstrated its Regulated Gaming capability in New Jersey and the merits of Simulated Gaming when integrated with a casino management system. By deploying their system on-property Parx Casino will have the opportunity to launch Simulated Gaming nationwide this holiday season, subject to regulatory approval of the PGCB, on-property real money mobile gaming in 2015 and be wellprepared in the event regulation of real money Internet gaming emerges in the State of Pennsylvania,” John Dixon, CTO of Greenwood Entertainment & Racing commented.